YouTube has gone a long way since it was launched in 2005. Almost a decade and a half after its creation, it’s proving to be one of the most powerful platforms in the digital world. The video-sharing platform takes pride in having more than 1.9 billion users who log in at least once a month. Daily visits earn more than a billion hours of videos, 70% of which goes through mobile devices. The platform undoubtedly presents a vast potential for monetization and marketing. Therefore, content creators and marketers alike should pay attention to every aspect, including YouTube banner design.
The Importance of YouTube Banner Design
A banner is a crucial part of one’s channel. It’s the first thing that viewers see when they visit your profile. So, it can set the tone for all the videos they’re going to watch from your list.
If you’re not sure how to create a banner that would paint your brand in the best light, Design Doctor can help. With unlimited professional graphic design at a flat monthly rate, it’s an economical way to boost your business identity and increase views and revenue.
How to Come Up With an Excellent Banner Design
Here are 15 examples of channels that have an excellent YouTube banner design. Take note of how each one makes the most out of graphic design to express their story at a glance.
The World Wrestling Entertainment or WWE is known for its action-packed shows. Similarly, its banner reflects an exciting promotional image for their show, Survivor Series. The black, white, and red color palette goes well with the prominent font style that projects strength and toughness.
2. Dude Perfect
Dude Perfect is a sports entertainment group based in Frisco, Texas. The group consists of former college roommates at Texas A&M University: twins Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. The banner features the group, all of whom are holding various sports equipment. The photo captures the energy and dynamism felt in every episode.
3. Zoe Sugg
Almost 5 million subscribers, Zoe Sugg has come a long way since she first launched her blog, Zoella, in 2009. The YouTube banner of the vlogger, businesswoman, and author features a graphic design that’s chic and elegant but doesn’t go over the top.
4. Jeffree Star
Jeffree Star is one of the most popular YouTube celebrities in the beauty and makeup niche. The banner of his channel shows a promotional image of him with Shane Dawson with who he’s been collaborating with. Not only does the banner serve as an interesting element in Star’s profile but it also promotes and emphasizes his latest collaboration project.
Many entrepreneurs look up to Belarusian American entrepreneur Gary Vaynerchuk. Also known as Gary Vee, the New York Times best selling author is known for being an excellent speaker. Likewise, this personality emanates through the channel’s banner, which shows a photo of Gary paired with a striking palette of yellow, black, and white.
Some banners work best by being straightforward. For example, HubSpot’s YouTube banner is relatively simple but creates a strong impression. The image shows the software product providers’ primary color palette of orange, peach, and vermillion. The tagline, “grow better,” is written in a large sans serif font.
Travel channel banners need to reflect an aura of adventure. The banner of FunForLouis (Louis John Cole), for instance, shows a creative illustration of various snippets of traveling anyone would be interested to know more about. Unsurprisingly, the channel has over 2 million subscribers.
8. Lost LeBlanc
Lost LeBlanc features Christian, a vlogger who quit his job to travel the world. His vlog episodes show entertaining adventures of various kinds. Similarly, his quest for adventure is reflected by the channel’s banner which shows an image of a man swimming amid aquamarine waves. The channel’s white logo sits well with the colorful background image. In addition, his profile photo also shows a shade of aqua, adding to a cohesive overall look.
Jackseptic eye is Seán William McLoughlin, an Irish YouTube personality and actor. The banner for his channel is mostly green, with an iconic eye logo in the middle. The banner’s hue projects a feeling of excitement just as the vlogs. More importantly, it’s reminiscent of Ireland’s flag. This further reinforces the channel’s stature as being the most-subscribed channel in the country.
California-based Mark Edward Fischbach aka Markiplier, is known for his Let’s Play videos. His banner shows a promotional image of his YouTube Original comedic interactive story, A Heist With Markiplier. The poster looks fun and intriguing, especially if you love Markipliers’ uncensored personality.
American filmmaker Andrew Rea presents this cooking channel. The show features food features in television, films, and even videogames. The channel’s banner features a pair of oven-gloved hands holding a baking pan. Not seeing what in the container creates an element of surprise and anticipation. The channel has over five million subscribers.
12. Pro Home Cooks
The YouTube banner of Pro Home Cooks features quirky illustrations of kitchen elements along with a photo of home cooking guru, Mike. The playful color palette of navy, golden yellow, vermillion, and sky blue makes for an eye candy that would catch the attention of any viewer. The muted colors of Mike’s wardrobe doesn’t compete with the dynamic design of the overall image.
Swedish content creator Felix Arvid Ulf Kjellberg is famous for his entertainingly comedic video format. Consequently, he became the first YouTuber to hit 100 million subscribers. The banner for his channel features a graphic that highlights his Milestone Collection. It uses a black background with red abstract illustrations and a simple serif font in white.
14. Ingrid Nilsen
There was a time when national cosmetic brands mostly only worked with celebrities to endorse their products. However, California-based content creator Ingrid Nilsen broke the glass ceiling by being one of the first YouTube personalities to represent CoverGirl. Her banner shows a unique style that looks young and hip without appearing loud and unrefined.
15. Football Daily
Football Daily’s YouTube banner design features the brand’s bold colors of mint and purple. More importantly, it reflects the dynamism and energy of the program that provides viewers with the latest update about the Premier League, the EFL Cup, and European football.