Thinking of creating a website for your company but don’t know how? You know how important a website is for your business so you want to do it right. But where and how do you start?
If you don’t know anything about programming or coding but you want to learn, read on. We’ll show you the basics steps and give you some tips on how to make a website. You don’t have to study HTML/CSS coding or watch boring tutorials, just follow these steps and you’re well on your way to get your online presence felt.
Step 1: Choose Your Website Builder
To build a website, you need to choose from a wide array of website builders. These platforms will help you get your site up without requiring you to learn HTML (Hypertext Markup Language) or CSS (Cascading Style Sheets). These website builders will take the technical burden off your shoulders to let you focus on content and design.
Wix, Squarespace, and WordPress are some examples of website builders you can choose from. The most popular is WordPress but to get what’s most suited for your company, you need to know your main purpose in creating a website. Then check out what different website builders have to offer to get you a more personalized service.
Step 2: Domain Name and Web Hosting
Your website’s name is what’s going to be your domain name. It will be the address that your viewers can get access to your website. To make it easier for your customers to find you, create a domain name that’s reflective of what your business is about, e.g. yourflowershopwebsite.com.
Having your own domain name will look more professional than having one on someone else’s domain (yourflowersitewebsite.freewebsite.com) Domain registrars such as Bluehost or Domain.com are good examples.
After registration, you need to find a web hosting company that will get your domain name on the World Wide Web. Many internet service providers offer web hosting services and there are also web hosting companies that provide domain registry. Determine what your company needs to help you decide on where to get domain and web hosting services that are fit for your needs.
Step 3: Prepare Your Content
Again, determining your purpose on how to make a website is important when creating pages or sections for it. Pages such as “About Us” or “Services” are a must so people will know all about your brand. Think about what your customers’ main transactions are going to be or the information they would want to get from you.
Will you be selling online? Are you going to have a chatbox? Do you want to add pages later on for a blog?
Whatever you want to put on your site, it’s imperative that you structure it to make browsing easier for your customers. Just like a physical store or shop, you want your customers to have the best possible experience with your business.
Step 4: Build Your Website
Website builders each have their unique ways of allowing you to customize your website. They have themes and templates that you can use or you can create one if you’re up for it. Customization depends on the website builder. Nowadays, almost all of them offer flexibility that will teach you how to make a site tailor-fitted for you.
You can now add pages, change colors or themes, add contact forms, or call-to-action buttons. Preview your website content to check for errors or see if the pages are all working. This is also the best time to check if your website can be accessed on different platforms such as mobiles or tablets.
It would also help if you read up on optimizing your website to make it rank higher on search engines. This way, you can already incorporate the best SEO practices on your website and your content before you start publishing it.
Step 5: Publishing Your Website
All you need to do now is press the publish button and you’re off! Make sure that you update your content to make it relevant. Information such as prices or contact numbers should be updated as soon as possible to avoid confusion. If you feel uncertain at any point in your website creation, it’s always a good idea to consult a professional on how to make a website.
You can now tell the world about your website. Add your website address to all your marketing materials and social media platforms. Spread the word around about your brand so people will visit the site and help you achieve your goals.
Tips to Make Your Website Look Good
To make sure that your website is attracting customers instead of turning them away, here are some tips you can do to make it effective:
Keep It Simple
A minimalistic approach is sometimes the best. For your site, avoid cluttering your pages with unnecessary images or content. Most people have short attention spans and would only scan your page until they see something interesting.
Choose Your Fonts Carefully
Use fonts that complement each other in a way that would make a page appealing. Ideally, your website should use no more than 4 types of font. Anything higher than that would make it look uncomfortable for the reader.
Add Clear Call-to-Action Buttons
Ensure that all the buttons on your website are working and that they can all be clearly seen. There’s no need for your viewers to search extensively for your contact details or which buttons to press when they want to buy something. You can’t buy using a button you can’t see.
Contrast is Key
High contrast is what will make your content readable. When your viewers have an easy time recognizing the words and sentences on your site, they will be more perceptive to your content. There has to be a contrast between your fonts and your background color to make it effortless for people to get information.
A well-structured and organized site will ensure that your viewers will have a good browsing experience. It’s also a great help for search engines to index your content for ranking. A website with solid navigation provides a convenient way for your customers to get your products or services.