Are you looking for the best practices for social media posts? Do you think your strategies are not working or are already obsolete? Which tactics and social media designs will win more followers? Which social media posts will create genuine engagement?
If you are looking for answers to these questions, then this post is perfect for you. We have here some of the trends for social media posts that you can use in 2020.
Social media has shaped the world and there’s no doubt about it. People from different walks of life and ages are using social media to be in the loop. Based on Key Hole Marketing’s post, it is estimated that 3 billion people will use smartphones this year! And as for someone who wants to build a brand or to penetrate a larger market, it would be a huge mistake not to use it to your advantage.
Strategies for Social Media Posts in 2020
As they always say, nothing is constant. Your social media practices 5 years ago will be unlikely to work in the coming years. And that is why it is important that you understand the trend and apply it accordingly. That way, your social media posts will still be effective and relevant.
In this section, we will share with you some of the best practices for social media posts. This is the perfect time to assess your current strategy and change it if necessary.
Maximize User-Generated Content
Your business is not about you, it’s about your consumers. That’s precisely the reason why user-generated content is still effective up to this day. This is considered one of the best practices for social media posts. You have to encourage your followers to create content, use proper hashtags, and share it for better brand awareness.
And by the way, you can also strengthen your employee-generated content. If your own circle firmly believes in your business, they will naturally share your social media posts. It’s not because they are mandated to do so. It’s more of knowing they have something good and valuable to offer to their families and friends. Encourage your employees to understand your company mission and vision. Involve them in your decisions and you will eventually see results.
Use Stories to Your Advantage
This is the best time that you use ‘stories’ in your social media design or strategies. According to Influencer Marketing Hub, companies are already posting once every four days. It is effective because it is instant, short, and definitely more engaging.
Create Social Media Posts in Platforms with Targeted Users
One of the best practices for social media posts is to curate contents which are targeted to a specific niche. For years, most brands are using social media giants like Facebook and Instagram. However, Tiktok and LinkedIn are some of the channels you have to consider as well. Tiktok is highly effective for the younger generation while LinkedIn is the best place for professionals.
Did you know that Tiktok’s organic reach is even better than Facebook? And that’s what we all want. We want people to naturally see your business.
Understand Local Market
We know that it can be sometimes tempting to work on social media posts that are quite general. Most people think that it is likely to be shared by a wider market. That’s actually a fallacy.
If you want to create more engagement and if you wish for your social media posts to work, localize it. When we say localize, you have to think of a very specific demographic. Are you doing it for ladies who love makeup but on a tight budget? Or are you creating posts for college students having trouble with their dormitory lives? Be as specific as you can. You would be surprised how many people can relate.
Build a Community in Social Media
This year, social media communities will be bigger and more useful. This is where you can bring people with the same interest in a single platform. It’s always good to share ideas, ask questions, and generate solutions if there are issues.
Since you will generally moderate the group, always look for interesting questions or topics to post. Include this in your social media design so that you always have something to throw to your members. Let them share and get valuable information from them as well.
Look for Genuine Influencers
Years ago, companies would spend a fortune to get highly-influential people or celebrities to promote their products and services. But today, that is less effective. Most people would likely believe genuine or authentic influencers. These are people who are willing to try out your brand. They will give real testimonials that can help shape a person’s buying decision.
Look for these micro-influencers. Work with them. Ask them what improvements you can make. Trust us, you will get loyal customers using this tactic.
Work on Your Videos and GIFs
We all know that videos are effective for marketing. But it is important that you create trendy content as well. In addition, your social media videos must have a header or footer all throughout. Remember, it isn’t enough that you have a good caption. What’s ideal is to already inform your viewers what your video is all about even before they play it.
Micro-videos are also the next best thing. Right now, it seems that most people online are interested in shorter clips. You don’t have to produce a 15-minute video. That’s actually good because it requires less time to create. Although, you have to spend a lot of time brainstorming for creative and fresh ideas.
Invest on Your Images
This year there will be a sudden shift to visual searches. Having said that, it’s high time to use professional photos that will represent your brand. Or if you are working on blogs and infographics, you need to understand the graphic design concepts plus the trend. Good for you if you have the background in design. Perhaps, you can do it on your own. But for most, it is recommended that you get the services of an expert.
Never Forget These Old Yet Effective Practices on Social Media
- Be consistent in generating content
- Know your audience and the platform they are using
- Monitor your progress
- Don’t just go viral, be valuable
- Be bold but sensitive
- Don’t be afraid to change strategies
The best practices for social media posts change overtime. No one can really tell when there’s going to be a shift in the best strategies. But what is important is that you are up to date. In addition, it wouldn’t hurt if you get help with your social media design. For example, you can hire graphic design companies like Design Doctor. That way, all your social media posts will be professional, trendy, and effective.