Graphic design requires solid creative chops. And any entrepreneur worth their salt knows that it’s a task best left to professionals. Whether you’re operating a traditional or an online business, this factor needs the utmost attention if you want to get your message across to your audience. From custom logo design to web graphics, every visual element should tell your unique story as a brand.
Over the past few years, more and more ventures have been opting for on-demand design services. However, some entrepreneurs not familiar with it are quite wary. How does it work? And won’t it cost a lot of money?
In this article, we’re breaking down the cost of graphic design. We’re also going to examine why subscription online graphic design services could give you the best value for your buck.
The Real Cost of Graphic Design
Here’s the thing: graphic design, or at least good quality ones, doesn’t come cheap. After all, it requires not only creativity but also technical skills to translate ideas into visuals. It takes knowledge and experience to come up with the perfect material that fits the requirements.
So, how much does it cost to get designs for your business needs? It depends on the avenue you’re choosing to have those visuals made. Here are the typical ways to get designs and how much it would likely cost.
Many big ventures choose to hire an in-house designer. If you go this route, you won’t have to worry about looking for the best online logo design service or searching for a designer every time you need one.
Cost: One of the biggest setbacks of hiring an in-house designer is the cost. According to the US Bureau of Labor stats, the 2019 median pay for designers is $25.05 per hour. That amounts to $52,110 per year.
In addition to that, hiring an employee has other costs such as background checks, on-boarding, training, as well as taxes and benefits. It’s not exactly an affordable step for startups and small businesses trying to minimize expenses for optimum revenue growth.
Design agencies have experienced designers well-versed in almost every industry that they cater to. If you’re not up for the hassle of hiring an in-house designer and you need quite a number of assets, a design agency could be a good option for your business.
However, it’s crucial to note that hiring an agency also entails paying a premium for their admin and operational support. That said, you can’t expect their services to be cheap.
Cost: According to a report, branding agency services typically cost anywhere between $1,000 to $50,000 and up. And sometimes, that only includes the design. Another article says agencies generally charge up to $100 USD per hour.
Without a doubt, hiring a design agency can be costly. But you can be assured of good quality visual assets as well as premium service.
When hiring in-house is out of the question, many entrepreneurs go for freelance design services. After all, there are no strings attached, and it’s nice to have a designer on demand when you need it. Though many freelancers may know a thing or two about graphic design basics, it’s not guaranteed that their skills are at par with professional designers.
Cost: If you think hiring a freelancer is cheap, then you clearly haven’t browsed job marketing platforms. Though most designers charge around $35 per hour, fees can go as high as $100 per hour, depending on skills, experience, and client reviews. On the other hand, if you hire someone with dirt-cheap rates, you can almost always expect the same level of output.
On-Demand Graphic Services
On-Demand graphic designer services offer a unique business model that offers numerous benefits to the client. You get unlimited graphic designs at a flat monthly cost. That means you won’t have to spend an arm and a leg for design services but still get the best visual assets made by pros.
Cost: Subscription graphic design services would mostly cost less than $400 a month. So, if you request one design for every working day for the whole month, you’ll only be spending around $16 per design. Not bad, right? That said, you won’t feel the need to limit your requests even if budget is an issue because all designs are included in the fee.
The Practicality of On-Demand Design Services
Clearly, your choice of design services should largely depend on the number of designs you need to get done. However, if you’re like most modern ventures that make the most out of the digital arena to market your brand, on-demand design services can be your most practical choice.
Here are some of the reasons why an on-demand service is vital for startups and small businesses:
- Graphics All You Want. With unlimited designs per month, you can have all the designs you need for all your marketing needs.
- No Hassle. You won’t need to filter through job applications, interview candidates, or train designers. The design platform will do all those for you.
- Professional Design. You won’t have to rely on fate if the designer you get is professional or not. Reputable service platforms offer guaranteed customer satisfaction, and you can have the design revised over and over until you’re happy with it.
- Simple Pricing. You won’t have to compute hourly costs and overtime fees or settle separate invoices per design.
The Lowdown on Graphic Design Costs
Without a doubt, graphic design can be costly. And an on-demand service can be your best bet.
For one, you won’t need to hire an employee to get your designs. You also won’t have to pay hefty fees as you would if you get agency services. And though getting services from a freelancer can be cheap, hiring the right one can be hit-or-miss.
With on-demand design services, you won’t need to limit your design requests, and you can be assured of quality every time. Still over the fence about getting a subscription? Request a demo today and learn the many benefits you can get from design subscription services.