Pharmaceutical packaging designs are a crucial element of marketing a healthcare product. It should be interesting enough without going overboard and sacrificing image. Obviously, it’s the product content that makes the customer well. However, medicine packaging designs should be thoughtfully created that buyers would already feel a bit better when they take it out of the shelf.  

How do you create a medicine box packaging design that makes an impression? And just as critical, what elements should be included? We’ll discuss that and more in this article. 

 

Pharmaceutical Packaging Design Guidelines

Imagine yourself in the vitamin aisle of a drug store. Do you see yourself ever reaching out for a box of multi-vitamins that looks amateurish? Probably not. Except, maybe, if you’ve been using the same product for decades and you find it proven and tested. 

In the same vein, if the pharmacist gives you two med options for your cough, you’ll choose the one with a legit cough syrup packaging design. In short, you’ll not trust a product that doesn’t have a reliable facade. Medicine is something that can have significant effects on your health, so you’ll take more precautions before buying.   

So, if you’ve been scouring the net for a medicine box design vector or pharma packaging design template, hold your horses. It’s not something you can easily copy, edit, and use. Unlike other products, designing medicine packaging requires an understanding of industry standards and regulations. In fact, the World Health Organization (WHO) has a set of guidelines on packaging pharma products. 

Aside from the design of the product facade, the document also cites rules on packaging, including containment, protection, presentation, and info. For example, WHO suggests pharma ventures to provide this info on the product labels and inserts:

• the name, strength, quantity and physical description
• directions for use and cautionary statements (if applicable)
• the storage instructions
• dispensing and expiry date
• the name and address of the dispenser

Before creating your medicine packaging box, it’s also best to check local guidelines so that you’ll be guided accordingly.

 

9 Stunning Pharmaceutical Packaging Designs

These stunning pharmaceutical packaging designs will inspire you to create the best designs for your products. Take a look at each one and examine how it was crafted to reflect the purpose of the product and put brand identity at the forefront.

 

1. Olly

If you search for examples of striking medicine box design online, you’ll probably come across this packaging for Olly. The pills are contained in a clear jar with a white cap. The simplicity of the shape and the cap draws the eyes to the intricate design of the label. The art nouveau background goes well with the vintage realist fruit images. The silver circle, on the other hand, emphasizes the name and active ingredients of the product.

 

2. TriCaFor

The box design of this Russian product is distinct because of how well it used shapes and colors. What makes this different from other medicine box design images is how it draws the eyes to the blue hexagon. The geometric shapes look like it’s 3D. Moreover, the plain white background takes the backseat, allowing more emphasis on the design and product name. 

 

3. RPH Pharma

These examples of medicine box images show how you can create a cohesive pharma line. Despite the unity of aesthetics, each box still shows a distinct identity. First, the color of each variant is different. Secondly, the illustration at the top left corner of the box varies depending on the body part that benefits from the pills. The other design elements tie all the box designs together: font, typeface, layout, and the red stripe at the lower thirds part. 

 

4. Cellfactor

These medicine bottle designs look so clean they can pass for letterhead ideas with a tiny modification. Each variant has an assigned color, which is used for its top border, brand logo, and lower third accent. The accent at the bottom part also features faint images that reflect the product’s purpose.

 

5. Recowell

If you’re looking for a minimalist syrup box design akin to black and white business cards, this image is a great example. Most of the lower half of the box features a small, simple pattern. Plain white background and plain black text cover the upper part. The design draws the eyes to the custom logo design of the brand, which is a clever combination of “1” and a droplet image.

 

6. Boons

If you’re into typography ads, this vitamin bottle will intrigue you. The sunny color of the bottle and cap reflects the bright yellow and orange hues of citrus and its flavor. Added to that is the distinct font type of the product name, which makes it look quirky, young, and fresh. The product benefit texts were laid out in a simple and clean style.  

 

7. Vitime

This package design shows a variety of modern patterns that use binary color combos. The patterns catch attention, and the hues are striking. Despite the bold patterns and colors, the layout, and font styles are simple, making the box easier on the eyes. The simple shapes at the bottom part also add to its energy and appeal.

 

8. Eastern Botanicals

These pill bottles show how graphic design basics look when properly applied. The white bottle and black cap provide a simple backdrop to the colorful flora images reflecting the main ingredient of each variant.

 

9. Help Remedies

Healthcare design agencies would marvel at how clever and pretty this pharma line is. Each white box has a colored lining that matches the color of the brand on the facade. The cover features clever titles such as “I have allergies,” or “I can’t sleep.” Along with this, it shows a small shape portraying what’s inside, such as pills, capsules, or plasters.  

 

Why a Well-Designed Medicine Packaging Box Matters

Aside from the quality of the product itself, it’s the packaging that sets a brand from the rest. A well-designed facade will make the product look legit and trustworthy. It will also breathe new life into a brand and let its identity shine through.