Fashion constantly evolves every minute. And the best brands know that they not only have to ride the trends, but they also have to set new vogues. The truth is, fashion modes rarely become popular by accident. It takes a good grasp of fashion advertising and fashion marketing techniques to launch a style that will hit the ground running.
Let’s discuss the importance of fashion marketing and fashion ads in maintaining the glitz and glamour of the industry. We’ll also review how to market fashion and look at methods that will turn your brand from drab to fab!
Role of Fashion Advertising
Statistical estimates project the fashion industry to amount to $718,027M in 2020. That means there are vast opportunities in the fashion segment, for established and new brands alike.
If you search for fashion marketing definition online, you’ll get results about it being the effort of presenting fashion products to appeal to its target market. Though creating and developing new styles is necessary, a fashion brand won’t stand if it only focuses on the artistry. Clearly, the business side can be just as crucial.
Let’s look at how fashion advertising and promotion impact both the industry and its consumers. When you review fashion advertising history from the past five decades, you’ll see the pattern of trend changes. For example, bell-bottom jeans were trendy in the 70s, but not in the 80s, when skinny pants became the craze.
Interestingly, fashion brands aren’t alone in steering the fashion evolution wheel. In fact, consumers have a loud voice on what trends get to stay, and they express it through their buying behavior.
Fashion Advertising Techniques
Luckily, you don’t need to have a fashion marketing degree to get a good grasp of what works and what doesn’t. Whether you choose to work with a fashion advertising agency or decide to run the campaigns yourself, these clothing brand marketing ideas will guide you to get the results you need.
Most of these techniques may be old, but they’re tried and tested by older brands. On the other hand, the newer tactics aim at consumers who turn digital media for fashion inspo.
Traditional and Digital Advertising
Placing ads on TV, radio, and print is one of the oldest ways fashion brands sold their products. Despite some people’s notion of the tri-media being outdated, it still works for reaching out to a vast market. So, if your brand is pretty general, this can work well for you.
If you’re aiming for a small niche, on the other hand, digital ads may be more to your liking. Place ads on social media platforms such as Facebook to target audiences based on their interests and life events. In the same vein, if you’re thinking of going for social media ads, make sure to check out current trends such as typography ads to make your visuals stand out.
Holding a fashion show is one of the oldest but most solid marketing ideas for clothing boutique stores and other fashion outlets. First and foremost, a fashion show allows prospects to see the product worn by a person. Through it, they can better see the material, cut, and how the product looks when it’s worn. Secondly, they can see how a product is styled along with other garments.
In addition, you can increase the impact of your fashion show by filming it and releasing a video on social media. Just as some of the most successful fashion marketing campaigns, a fashion show video can generate many shares and reach more people.
How many times have you shopped in a boutique, and the cashier asked if you wanted to avail of a membership card? Membership is a successful fashion marketing campaign example because it pushes customers to come back again and again. Why? Because it’s by doing so that they can make the most value out of their previous purchases.
If you’re thinking of releasing a membership program, make sure the graphic design is flawless. The card or app should include a custom logo design and a look that clearly reflects brand identity.
No fashion enthusiast would be caught wearing something from the fall collection of 2000 late. Fashion promotion has a way of making people feel the need to be in style, or else, they will be left out. Influencer marketing is one of the ways you can tickle your audience’s fancy.
Most followers respect influencers’ tastes and opinions, including what they think about various products. So, influencer marketing can work for your brand if your audience is the kind of niche that idolizes opinion leaders in their field.
Social media marketing for fashion brands has become an industry-standard today. With 3.5 billion social media users worldwide as per stats, making your brand visible on Facebook, Twitter, Instagram, and other platforms can be totally worth it.
However, mere presence isn’t enough. You have to speak with your audience in a visual language that they appreciate. For example, minimalism is a trendy design these days, as shown by the rising demand for black and white business cards. Learn your social media followers’ language and use it when talking to them.
With the dawn of social media, some might think that email marketing is passe. This notion, however, is farther from the truth. In fact, stats tell us that an average venture enjoys a $42 return of investment for every $1 spent on email marketing.
Want an email fashion marketing strategy example that works? Easy. Subscribe to the email list of a successful brand and examine their mail series. Take note of their copy, images, letterhead ideas, and overall look. Looking at examples can also guide you on crafting a series that leads the reader to support the brand.
Graphic Design in Fashion Marketing and Merchandising
Whether you’re thinking of employing traditional or digital marketing for fashion brands, graphic design is always a crucial factor. Investing in high-quality graphics is crucial in order to thrive in an industry where visual aesthetic is king.