The Pros and Cons of Using a Graphic Design Subscription
Have you ever heard of a graphic design subscription? Do you think this is the best solution for your business? Do you want to learn how to choose the right company that provides unlimited graphic design? Look no further as this article can clarify your questions.
What is a Graphic Design Subscription?
But first, let’s talk about a graphic design subscription model. We don’t want to make our explanation too complex so let’s just put it this way. Think about Netflix or Spotify where you have to pay a certain amount every month so you can use their services. Now, these services are still categorized or divided into tiers. The higher the amount, the more features you can enjoy.
The same principle applies to a graphic design subscription model. It’s where you can get unlimited graphic design projects and can enjoy features depending on the tier that you chose. For example at Design Doctor, we offer different pricing models. We have the Starter, Professional, and Enterprise. These have different prices and our users can pick the best one depending on their business needs.
To date, a lot of companies enjoy working with graphic design subscription companies for a number of reasons. These benefits will be discussed in the next section.
Pros of Using Graphic Design Subscription Services
Why do you think this business model is effective? Here are a few reasons:
No Need to Look for New Graphic Designers
Do you know that it’s actually hard to find a great graphic designer most especially for your brand needs?
Let’s just say you already found a freelancer and he or she does a great job. What happens if he or she isn’t available to get a new project from you? Naturally, you will have to search for another one and that’s time-consuming. Imagine, you will have to provide an overview of what you like, the brand itself, and the entire plan among many others.
This can be addressed if you work with a graphic design company, one that runs on a subscription model. With them, you can be confident that someone will work on your design requirements. It lessens your worries, and you can do more for your business. This leads us to our next point.
It Makes Your Team More Efficient
Now, since you can save time not just in looking for a new designer, you also save time by not doing the actual work. This makes you more efficient and you can now focus on your core business. Perhaps, you can go ahead and engage with your clients. Maybe it’s about time that you revisit your other marketing efforts and see if these are effective. There is so much to do and thinking about graphic design can just hinder you from reaching your brand’s full potential.
You can Control Your Budget
Most companies appreciate a graphic design subscription model simply because they can manage their finances easier. They already know how much to pay every month. Now, if you hire on a project basis, you can’t really identify the exact cost you need. If it is below your budget, that’s good. But what if the price is too much? It will definitely affect your cash flow and you will need to work on other areas of your operations.
It’s Good For Your Brand
Another good reason for choosing this type of design service is that you get to work with the same designers. This is beneficial for your branding. All designs will be consistent and that can contribute to good brand recall.
The Drawback of Using a Graphic Design Subscription Model
Of course, we are not saying that this is the ultimate or the perfect solution for everything. One drawback that we could think of is that you still need to pay for the services even if you do not have a graphic design project for the month.
Well, this isn’t really a substantial issue. For one, you can cancel your subscription. And of course, you can always maximize their services. Say, for example, you can request for social media graphic designs. As we all know, social media plays a huge role in your business. Update it using professionally created graphic designs. According to Venngage, most businesses use visuals for their content. Based on their report, 70% of their content includes images and other visuals. This shows the importance of graphic design for your social media posts.
The Ideal Clients for Graphic Design Subscription Services
While most companies can enjoy this type of business model, there are industries that can definitely take advantage of unlimited graphic design services. You might want to take a look at the list of businesses that can maximize the use of graphic design subscription.
- Marketing Firms
- Advertising Agencies
- Retail Companies
- Software Companies
- Entertainment Companies
- Public Relations Firms
- Educational Institutions
- Corporate Training Firms
The list can go on for days. Basically, what we are trying to say is that most industries need great designs to thrive in the market. According to New York Ave, investing in good graphic design is a must for companies. It increases brand recognition, it unifies the company, it makes your business more professional, and you can convey your message more effectively to your target audience. Simply put, it’s one of the tools to make your business big!
Do You Need Graphic Design Services Right Now?
It’s important to assess your current graphic design needs. If you think you need regular output every month, then looking for the right graphic design subscription company seems logical. Instead of treating it as an added expense, look at it as an investment.
However, if you believe you only need a graphic designer for a specific project (like a logo), then a subscription model might not be the best right now.
Again, the decision is dependent on your business needs and of course, the current budget. You need to gauge if your cash flow can sustain the cost of a monthly subscription.
The pros of a graphic design subscription model outweigh its drawbacks. However, the choice greatly depends on your business needs. Plus, you have to look for companies that have already proven the quality of their work.
If you believe you need regular graphic design projects for your business, then we highly encourage that you subscribe right now. Take advantage of the services and see what it can do to your operations.