Did you know that 90 percent of the information that runs through our brains are purely visuals? Because humans are innately visual creatures, we tend to digest images 60,000 times faster than text! That’s why marketing graphic design plays a vital role in a company’s growth. It’s the most effective way to catch customers’ attention.
Businesses are always concocting new and creative ways to connect with their target market. And mostly, these solutions and advertisements are graphic-heavy. Relying too much on text-based ads might fall between the cracks. According to FB Insights, users spend an average of 1.7 seconds on mobile content. So if you’re wondering how to use graphic design marketing, here are eight ways.
New business owners would instinctively Google ‘how to market my business’ the moment they have it up and running. However, what they sometimes fail to look at is the most crucial part of starting a business — logo design.
A logo isn’t only a symbol that brands put on their advertising materials. A logo depicts the brand’s mission, principles, and identity. Entrepreneur declares how crucial logos are in influencing purchase decisions. The lines, shapes, patterns, colors, and typography of a logo evoke various feelings on consumers. That said, logo design is left in the hands of experts. And this is where marketing graphic design comes into play.
A business’s branding sits at the core of every entrepreneurial journey. Branding is what separates your brand from the competition. It comprises your brand identity and brand image. And under those two make up your brand’s core values, vision, slogan, target market, competitive edge, unique products, and services, among others.
Graphic designers know how to convey your branding through stunning and relevant visuals. What you portray to people reflects your brand’s reputation. Therefore, distributing strong visuals that persuade is imperative for your company’s success.
3. Websites and Landing Pages
Your website is an omnipotent channel that can surge visits and conversions. It acts as your first opportunity to pitch your brand, products, or services. Therefore, making it visually appealing and user-friendly is of the essence. True enough, many factors go into website design such as UX, UI, SEO, mobile compatibility, and more. However, graphic design can boost marketing in many ways.
For instance, your homepage graphics could capture visitors during the first few seconds they land on your site. Other than that, integrating the right typography and colors on your web design could appeal to your audience. On the other hand, landing pages can also boost your bottom line through hero images. Overall, having a well-designed website with killer graphics bolsters professionalism and brand value.
4. Print Advertising Materials
Without a doubt, graphic design is commonly used in all your advertising materials. From the business cards, flyers, pamphlets to posters, and billboards, each advertising collateral dons visuals that represent your brand.
Businesses always include marketing strategies in their goals, and one of the objectives is print advertising. Print advertising, which is used in outdoor marketing, accounts for a massive slice of the pie. And the only way brands can communicate and pitch their products or services is through compelling graphic design.
5. Social Media
Did you know that 89 percent of marketers leverage Facebook in their marketing strategies? This would come as no surprise being the biggest social networking site in the world, with over 2.5 billion recorded active monthly users as of Q4 last year.
Of course, where there’s a massive opportunity for growth, there’s also fierce competition. That said, graphic design marketing is vital to create online buzz. Ultimately, your graphics should be eye-catching enough to compel users to click on your site or landing page.
6. Content Marketing
Contrary to its tangible counterpart, content marketing is all the rage today. If you explore your favorite brand’s website, you’ll most likely see a BLOG section on their site. According to the Pew Research Center, 81 percent of Americans go online daily. So imagine the missed opportunity if you don’t amp up on content marketing.
However, creating blog posts, ebooks, infographics with high-quality visuals, boosts engagement by 650 percent. Sure, content marketers can make use of stock photos. But having customized cover images certainly adds more value to the blog.
Packaging doesn’t only act as your products’ sheath. It’s one of the primary components that influences buying decisions. As your package design emits the quality of your product, it also accounts for first impressions consumers may have of your brand.
Imagine your products on a grocery shelf along with its competitors. One way to catch attention initially is through your packaging design. Therefore, never take package design lightly as it’s just as important as the product itself.
8. Promotional Items
When planning your marketing graphic design strategy, promotional items are efficient in strengthening brand affinity. When consumers hold on to promotional items like keychains, eco-bags, t-shirts, caps, or mugs, that means they find the item useful and have an inclination towards your brand.
And did you know that six out of 10 consumers keep promotional items for up to two years? That alone should be enough to urge marketers to develop promotional products with stellar graphic design.
How to Make the Most Out of Graphic Design Services
While these marketing types in your business play equal roles in your success, it can be hard getting all graphic designs from professionals without shelling out steep fees. Initially, enterprises hire in-house graphic designers who add to the company’s overhead expenses. Not only do these in-house graphic designers cost a fortune, but it can be easy to jump ship whenever they find a better monthly stipend.
On the one hand, subscription-based services are on the rise these days. That’s because they don’t come with contracts, and companies don’t have to cover for monthly bonuses and benefits. The upper hand of hiring subscription-based graphic design services is that you only have to pay a flat monthly fee. In return, professional graphic designers will work with every design project request you have.
To make the most out of it, you can use these services in all marketing graphic design projects. Whether you’re a startup, agency, or corporation, you can request multiple projects that center on your brand guidelines.
Additionally, if you have multiple clients, you’re getting your money’s worth for paying a flat monthly rate in exchange for unlimited designs and revisions. And one name that you can trust is Design Doctor.
With professional graphic designers who take the time to get to know your brand, spy on competitors, and research your industry, you’ll get your graphic design marketing in place. Reach out to Design Doctor for a 14-day money-back guarantee and see how marketing graphic design is a walk in the park.