Are you thinking of using a free logo maker? Or are you considering hiring a professional logo designer? Which logo design will work for your brand? Learn the pros and cons of each option from this post.
If you are starting a business, one of the things you have to accomplish is your logo design. It’s your brand identifier and can help you place your business on top of the pyramid. If done correctly, people will be able to immediately understand what your business is all about.
An excellent logo design can give you that leverage in the industry and that is why you have to take it seriously. You shouldn’t settle for a basic logo that other businesses might be using too.
If you plan to create your own using a free logo maker, we have some important things to tell you. Go ahead and read the next session.
Using Free Logo Maker Software
We understand that you want to stretch your funds for the business. This is especially true for startup companies and smaller enterprises. As much as you can, you try to look for free materials that can help your operations or specifically your marketing plan. That’s one of the reasons why a lot of people resort to using a free logo maker software. It’s all over the internet and because it’s user-friendly, even a child can use it!
Let’s talk about the benefits of using free logo makers for your business:
- Easy to Use
- No Need for Skills
- Saves Money
Sounds good, right? But there is more to learn.
While there are benefits that we can enjoy from these free logo makers, there are also obvious drawbacks that you need to consider.
With the number of businesses and brands all over the world, most of them are possibly using free logo makers. Having said that, there is a high chance that yours will be extremely similar to others. Any good businessman will agree that this is not good news. Again, your logo is a brand identifier. It’s what sets you apart from the market. If someone uses a similar logo, it can create confusion and it can directly affect your sales in the long run.
Based on observation, most free logos lack that professional vibe. It looks like a rush job. If you wish to gain more traction, your logo must give that professional feel.
Remember, your visuals can affect what people perceive about your business. A professional logo design can send a message that you only provide quality products and services. A lousy one gives the impression that you don’t take your business and clients seriously.
And lastly, when you get your logo design from a free source, you have limited choices. If you must know, most successful logo designs have a good story behind it. There are logic and principles that are subtly embedded in the logo. Come to think of it, it’s a good conversation starter if you are pitching your business.
Now, we are not saying that it is bad to use free logo makers. But if you are someone who aims for business scalability, then getting a professional logo designer is a better option. And let us share with you the reasons why.
Hiring a Professional Logo Designer
A professional logo designer is obviously not free. You will need to pay for their talent and expertise. But the good thing about it is that it’s worth every dollar. In fact, you should consider a professionally made logo design as one of your first investments.
For those who are still not convinced about the pros of hiring an expert logo designer, below are the reasons that might change your mind:
Your Brand Will Stand Out
Even at the onset, your logo should stand out from the competition. Always remember that we are visual creatures. Our behavior is greatly influenced by what we see. A logo designer has that innate passion to deliver well. And that is why they will spend hours or even days to give you a logo that is unique to your industry. They take pride in what they do so you can expect that they will provide you a quality design.
Creates an Impact and Intrigues the Market
Another reason why you need to look for a professional logo designer is that your logo must have a ‘wow’ factor. Standing out is one thing. But making the audience want to know more is another story.
If you are a startup company, your logo must be intriguing enough so that people will naturally ask what it is and what it’s for. Take for example the iconic logo of Apple. A lot of people wonder why it’s a bitten apple. You see, if it is just a standard or regular apple, it wouldn’t raise a lot of questions, would it?
They Understand the Market
Logo designers are not just thinking about the aesthetic appeal of their work. They want to make sure that it will appeal to the right market. They will try to learn what the audience prefers. This includes the color, font, and icons that work best considering the trends.
You Can Use the Logo Everywhere
Lastly, when you work with an authentic logo designer, it’s easy to scale the design. You can use it in practically all your brand-related materials from big umbrellas down to small pens. And you wouldn’t have to worry about the resolution. A good designer knows which specifications to use so that you can freely utilize your logo everywhere.
How Much Do You Spend For a New Logo?
According to Finances Online, around 67% of small businesses are willing to pay around $500 for a professional logo design. Some are even willing to spend more than $1,000. This shows how important it is to invest in a good logo.
Free logo makers are helpful tools for startup owners. But then again, you have to think long term. Those who haven’t invested in a professionally designed logo had to pay a huge amount of money to revise their original one. Don’t make the same mistake and hire a trusted logo designer.