After spending days, weeks, even months of starting your business, now comes the fun part—launch party! Organizing one can be a challenge, but it doesn’t mean you can’t enjoy doing it. What you need is to come up with a carefully-thought-out plan to have a smooth flowing event from start to finish. Here are our top ideas for launch party themes to make your event as exciting as the company you’re unveiling.
Go all out on sophistication with a formal black-tie ball. Decorate your event venue with everything in black and white. You can add a splash of gold or silver for that added touch of elegance. Have everyone come dressed to the nines and get ready with black and white confetti to finish off the party.
Blue Jeans Party
If it suits your company to host a casual party, this is the launch party theme for you. From the curtains, streamers, or table linen, make them all in blue denim. Create a menu that includes finger food such as chips, pizzas, or sandwiches. Ask guests to come in their best blue jean pants, jackets, even underwear!
Party in the Park
Why not hold your launch party in a public park? Not only is this good for those who are on a limited budget, but you also get to advertise your brand for free! Add family-fun food and decorations as well as performers that everyone (even the uninvited) can enjoy. Imagine the publicity and free-plugging you’ll get to help spread the word around about your business. Make sure to ask for any permits needed.
Holiday Theme Party
Make a theme for a launch party based on the closest holiday on the calendar. For November and December launch dates, make it a Christmas party. Although think of all the fun you’ll have when you host a Christmas party in July! A Halloween party in October, or any month you feel like it. This will make the event more unique and buzzworthy.
Who doesn’t like anime? Especially when you’re invited to a party where you’ll come as your fave anime character. Decorate the walls with images of the most popular anime shows. Or host a best costume contest and give out prizes. Don’t forget to share the invitations on social media to get the attention of potential customers.
Around the World Party
Choose a country and base your launch party theme on that country’s culture. Red, white, and blue decorations can either be great for an All-American theme or a French cultural immersion party. Fill the menu with food from that region and ask your guests to dress up in the country’s national costume.
A Night at The Opera
Think masquerade party and give everyone a mask. Decorate the place with splashes of red, black, and white. Place wine bottles with red roses as centerpieces and dim the lights for some operatic music. Use lighting that’s generally darker to add an air of mystery and a sense of enigma.
How to Get your Future Customers to Attend
Once you’ve chosen the theme for your launch party, it’s time to let the world know about it. Here are a few ways you can announce and entice people to attend your launch:
Design invitations based on the launch party theme you chose. Include all the details to make it more interesting. Send them through snail mail, but don’t forget to send them a digital copy.
Share on Social Media
Use Instagram, Facebook, or any other social media platform your company uses. Post invites on your pages and get people to talk about it to boost engagement. Create interest by posting a countdown or contest announcements.
Go to Your Local Media
Contact your local newspaper, magazines, or communities and ask them to write about your launch party. Give them invitations so they can cover the event as well and make write-ups about it to get the buzz going.
Contact an Influencer
Get an influencer to talk about your event and your company. Choose one that resonates well with your target audience to build awareness for your brand.
Launch Party Themes: Why Graphic Design Plays a Vital Role
To effectively launch your new business, compelling graphic design is what you need. A professional graphic designer can create designs that suit your launch party themes very well. They are better at creating invitations, social media posts, event signage, posters, and other advertising paraphernalia.
Excellent graphic design is the key to marketing content that commands the attention of your target audience. There are a lot of software or online services that can provide you with generic invitations. However, they won’t make as significant an impact as when you hire a professional to do it.
Some Additional Tips
Since this is your company’s first appearance in the world, make it memorable. Always remember to aim your focus on your products and services. Fill the event place with a signage with your brand name on it. As much as possible, use your brand colors to create a memory recall for your business.
The theme for your launch party should match your brand. Make sure that it is one that your audience will enjoy and relate to. You can always adapt your chosen launch party theme to fit your buyer persona. Take note that a Christmas party for adults is entirely different from a children’s Christmas party, the key is in the details.
Another good idea to make them remember you is to give out business cards, hand out flyers, or make brochures available within the event place. You can also give out product samples or miniature versions of your product to give them a taste of what you have to offer.
Having the ideal theme for a launch party is the first step in planning a successful event. These are just some launch party themes that you can use, but if you let your creativity run, you can think of one that will be perfectly suited for your brand. All you need to do is explore your options, experiment, and have fun.