As with any other business endeavor, creating a landing page is simple and easy. The question is, will it be effective and high-converting? An effective landing page design is one that gets the visitor to do what the page was set out to accomplish, which is to increase revenues.
A landing page is a page on your website at which the visitors will “land” or arrive. It has a lot of marketing potential; that’s why designing it needs careful thinking. Learn how you can make your website visitors complete a conversion through an effective landing page design.
The main objective of your website’s landing page is to convert visitors and lead them down the sales funnel. One of the best ways to achieve this is through a clean and organized landing page design. You don’t have to use bombastic images, illustrations, effects; as long as it delivers what your prospects need, you’re good to go.
A graphic or web designer can help you create eye-catching images, use the right color and font combinations that can make the landing page look appealing to your target market. Avoid adding unnecessary “extras” that could distract viewers from what you want them to see. It’s true what they say, less is more, look at Nu:Ro’s effective landing page.
One of the first things that prospects will notice about your landing page is the headline. This is crucial as a killer headline can zoom in and grab the attention of the viewer. On the other hand, a so-so headline can make the potential clients go away in search of better landing pages.
This landing page from Growth Tools has a headline and sub-headline that grabs attention, who wouldn’t want to crush the competition? A prospect can see clearly what’s in store for them using only the headline. Even the call-to-action button is impressive with the words Show me a great idea.
Trust is a business attribute every entrepreneur aims to project on all their marketing strategies, more so on their websites. What are trust signals? These are the elements on your landing page that help consumers feel safe and secure when doing business with your brand. They are the symbols, logos, or icons of specific organizations, guarantees, social proofs, or membership that validate a company’s trustworthiness.
Trust signals can give consumers peace of mind, making the purchasing experience more enjoyable for them. If you’re a startup and don’t have access to these trust signals, you can still convey trustworthiness through social media likes and shares.
Statistics show that mobile devices generated a 52.6% share of global website traffic. That’s a considerable number of prospects you’re missing out on if you don’t have a responsive website. A responsive design means that your visitors will be able to navigate through your website easily whatever the device they’re using. This will give them an improved user experience and will make them stay longer on your site.
A print-on-demand website, Shutterfly, is a perfect example of having a responsive website design. Their landing pages can be viewed with ease on mobile devices or desktop computers. The beautiful design, coupled with convenient browsing provides a good experience for their customers.
Ideally, you want to reach as many consumers as possible with your landing pages. But any successful business owner can tell you that there isn’t a one-size-fits-all marketing plan. Targeting your market is essential if you’re looking to up your potential for sales growth.
This is the reason landing pages, as well as all the other pages of your website, should focus on catering to your target audience. It’s understood that when creating your landing pages, you already have a good understanding of your market; hence you already have an idea what looks good for them. This landing page from MeetEdgar brilliantly shows how much they know about their prospects.
Consistency is key to compelling brand identity or marketing strategy. Make sure that the copy on your PPC ads uses the same words or texts with your landing pages. This assures potential customers that they’re on the right path and will make them trust you more.
If they clicked on an ad with wedding dresses on it, make sure that your landing page will show them these. Don’t just direct them to a general section and make them struggle to find what it is that they saw on the ad. This is precisely where the conversion happens; furthermore, they’ll recognize you as someone worth trusting. Take a cue from this Leadformly PPC ad and landing page design.
Never bore your customers and prospects with forms that take long to fill up. Understandably, you want to get as much information as you can, but an overkill can scare your customers away. Gather only the most essential data; most people are uncomfortable giving out too much anyway.
Testing and Result Tracking
To understand how useful your landing pages are, testing them before going live is a must. Ask everyone in your company to view your landing page, preferably on a variety of devices. Then ask them for feedback that can help you adapt changes if necessary or add an element that you may have missed.
Tracking the results of your landing page is also a vital part of the task, as this can tell you a lot about your work. You’ll have a good understanding of what works and what doesn’t. Then you can tweak the design according to what resonates most with your target audience and how it can bring more leads to your brand.
How Design Doctor Can Help
If you’re still unsure how to go about creating landing pages that convert prospects and increase your revenues, Design Doctor is here to help. We have a team of professional graphic and web designers that can create effective landing page designs. Our unlimited graphic design service allows you to submit design requests as many as you want with revisions as much as you want for a fixed monthly rate.