With roughly 24 million eCommerce stores online, global eCommerce is undeniably a dog-eat-dog industry. Ecommerce’s sales are projected at $4.9 trillion in 2021! If you want to jump on the bandwagon and want a small (or big) piece of the pie, make sure your eCommerce website design stands out.
Check out these 15 eCommerce website designs that put the others to shame. Learn what element each website has that enables them to thrive in such fierce competition.
When creating your eCommerce website design, wow your audience with attractive lines, patterns, and shapes to give it a unique look. Ambsn’s web design is the perfect example. It’s full of colorful patterns that also match their products’ prints. Additionally, the site’s user-friendly product pages with tick boxes allow you to filter the products easily as well.
Ryder’s website design has a clean look that dwells on negative space. Once you land on their homepage, you get this air of comfort from the overall simplistic appeal. However, the brand doesn’t fail to incorporate their branding with color consistency. In this case, a cool blue is the color palette of choice.
Bliss’s online website is eye candy. It’s fun and playful, like their branding. Once you get to their homepage, a colorful pop-up greets you with a 15 percent off. Another enticing feature is the snippet on the lower-left corner, which offers a “Buy 2 Get 1” promo. Last but not least, fun copy also makes your brand identity unique, like the copy on this Bliss Sing-in page.
4. Negative Underwear
One word to describe Negative Underwear’s eCommerce store is minimalist. The images of models wearing their products take center stage on their homepage. It’s also accompanied by an engaging copy that lures prospects to stay on the site longer.
You might think Moreporks is a company that sells tires once you visit their main page. But they don’t. They are an apparel company that banks on eccentricity for their eCommerce site. The blog icon pops out from the right side of the screen, which is unlike the others. The product placement is also easy to breeze through and commendable.
6. Porter & York
High-quality graphics are crucial for your eCommerce website design, and Porter & York shows its competitors how it’s done. An image of a juicy steak welcomes you on their homepage. Plus, their simple order page shows a couple of images of raw and cooked meat.
7. Stolen Goods
I love how Stolen Goods’ typography makes its homepage stand out. The four-combination typeface is suitable for its playful and casual branding. Online businesses must create a theme for their web design and make sure it’s akin to their brand identity.
Mahabis lets its products take front and center on its homepage. They feature best-selling products through a vibrant carousel. Plus, they focus on transparency and imagery in dissecting the products’ features and benefits.
Grids are an eCommerce web design trend in 2020. And Argent uses contrast and a combination of graphics and texts to captivate user attention. Plus, the hero image on their homepage with punchy copywriting doesn’t distract the eyes. It leads to the call to action, “Get Dressed.”
When you combine imagery and artistry, you get an outcome that’s crisp, bold, and beguiling. Skullcandy’s website design is one to look out for. It makes use of grids, colors, and heavy text to give the web pages structure. And the order page is simply appealing and elegant with quality visuals and a quick check-out process.
11. Michal Oren Jewelry
You’d instantly assume that Michal Oren Jewelry’s web pages don white space once you see their homepage. However, it comes to life once you go past the main page with grids, oversized photos of models’ faces, copywriting, and an evident CTA button.
Apple is widely known for its sophistication, not only in its products but also in its marketing approach. They entice their audience with tasteful product images, coupled with compelling copywriting. Then they tie the entire composition with a blue-colored call to action below the copy. This strategy creates a systematic flow in leading the user’s eyes from the product name, features, and benefits, call to action, then finally — visuals.
Despite how extensive the products on Amazon are, this eCommerce website design still makes it easy for shoppers. They follow the three-click rule wherein shoppers can instantly find what they’re looking for in three clicks. The website is navigable and user-friendly, making it one of the top eCommerce stores worldwide.
14. Thing IND.
Thing IND. likes to deviate from cliche. Once visitors go to their homepage, a bright newsletter overlay greets you. However, the striking transition of the background is what makes it stand out. Once the overlay pops up, the background is covered with small blue dots putting the background elements in the backseat. Once you go to their order page, the different design components give it depth, especially the colored circle CTA button.
15. Rebecca Atwood
Interactivity is vital in eCommerce website design. Once you let prospects engage with your site, you encourage them to stay longer. And Rebecca Atwood does just that. On their homepage, you get images of their various products, with numbered circles lying on top of each. Once you hover your mouse on the circle, the product name, copy, and CTA button pops up.
Another web design feature that eCommerce brands should integrate is social proof. This gives your brand more credibility, and prospects will likely trust your brand immediately. Here’s how Rebecca Atwood showcases its social proof.
How Design Doctor Can Help
Creating an eCommerce website should be entrusted to the experts. The use of color psychology, apt typography, web design trends, and whatnot are essential in creating a navigable, appealing, and aesthetic website design.
That being said, experts like Design Doctor can transform your online store into one your audience will love. Moreover, professional web and graphic designers prioritize seamless shopping experiences for users. For a flat monthly rate, you get unlimited designs and revisions, perfect for business scalability and brand memorability.