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How to Choose the Right Format for the Best Online Ads

Digital marketing is becoming commonplace in every marketer’s arsenal. There are way too many features that benefit the company in terms of time, money, and efforts. Aside from specific targeting, online advertising is also extremely cost-efficient. When the best online…
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Effective Landing Pages for Each Industry

While conventional marketing involves flyers to market directly to consumers, digital marketing also banks on landing pages to target leads. Sure, a company website can do a bang-up job of inciting awareness, augmenting your email list, and increasing conversions. However,…
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The One Secret to Instant Brand Recognition

Can you name a fast-food brand with golden arches and red background? What about a soda brand with a red and white palette and a swirly font? If you answered McDonald’s and Coca-Cola, then you’ve experienced the power of brand…
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15 Awareness Advertisements that Make a Mark

In this age of climate change and global pandemic, contributing to social awareness has become not only crucial but necessary. For businesses, launching an awareness advertisement now and then tells your audience that you’re not all about the money. Instead,…
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Best Color Combinations for Your Marketing Materials

In marketing, colors make or break conversions. That’s because colors impact consumers’ purchasing decisions by invoking particular emotions. And this is where marketers can concoct effective color combinations to hook their audiences. However, merely putting together a combination of colors…