Creating the right impression for your online store website is crucial, as this can pave the way for gaining customers’ loyalty and trust. It is proven that beauty moves us, and to see an attractive website design can mean the difference between selling and going into oblivion. For this reason, entrepreneurs need to think doubly hard about the appearance of their online stores.
If you’re looking for inspiration for a new eCommerce website design, here are some of the best you’ll find. Not only do they look great, but they also do well in the sales department, too.
From a small business that evolved into a pillow chocolate supplier for a hotel, Soul Chocolate is a success story every which way you look at it. They understand the importance of standing out from the crowd as their resources are the same as everyone else. Thus, the idea of customizing the design of the chocolates came up, from the wrapper to the packaging, all based on their origins.
The designs are inspired by the country of origin of the beans they use. When displayed on the website, the chocolates in their beautiful wrappers steal the scene. They no longer require any elaborate page design as the chocolates do all the work of prettifying the website.
With over 15,000 sellers and 250,000 visitors a month, Folksy is UK’s biggest online marketplace. It specializes in selling handcrafted items and takes pride in supporting genuine craftspeople. Navigating through the site is a breeze, with everything categorized conveniently.
They have a space for popular items as well as new designs, making it easier to find what you like. The site has a vast collection of handmade items, and you’d be lost without the organized layout and white space all around the products. Overall, a superb website design, both for the sellers and the buyers.
A relatively new player in the eCommerce industry, Bonanza is voted one of the top online marketplaces for 2020. Thirty thousand small businesses are now happily part of this Seattle-based marketplace. The 3.5% fee per sale is what keeps the sellers smiling, which is considerably lower compared to other sites.
What makes Bonanza sell is its feature that allows sellers to import listings from other online stores. They made it easy for them to sell on multiple platforms and increase their reach and revenues. And studies show that happy sellers equal happy customers.
The stats can’t be wrong; Amazon is the top online marketplace with more than 197 million people around the world visiting them each month. If that’s not your idea of an online website design that sells, nothing is. They are a leader in the industry and isn’t showing any signs of slowing down, something we can all learn from.
One of their biggest draws is the customization feels that are incorporated well in the website. The company believes that positive customer experience is the best way to generate more sales. In the example below, the site shows if a seller doesn’t ship to your location and asks you to find other sellers who may do so.
Di Bruno Bros.
A few years back, Di Bruno Bros. had a website design makeover as their online sales amounted to only a fraction of their revenues. From then on, the company has seen a 63% increase in conversion, a 6.5% increase in online sales, and a 9% increase in orders.
In an online store that sells food and related services, high-quality imagery is vital, and Di Bruno did it well on theirs. The photos they used are crisp and clear; it would be hard for viewers not to have their mouths water. This is a great way to enhance visitors to try out their products and services or visit their restaurants.
Northernism‘s website design smacks of elegance, simplicity, and a lot of charm. Using a modern yet minimalistic approach keeps the website looking organized and appealing. The use of white space makes for an uncongested look that’s easy on the eyes and gives out a serene and calm feeling while browsing.
Northernism may not be as wide-reaching as Amazon or eBay, but its revenue has seen a considerable increase throughout the years. This means they’re doing eCommerce and website design right. The grid-structured image placement makes browsing easy and hassle-free.
Dominating the eastern part of the world, Alibaba is a giant in the online marketing industry. It is the world’s largest wholesale marketplace with sellers coming from all over the world. What makes them tick is the opportunities they gave to small businesses to sell to consumers internationally. This results in having a wide range of products that you can’t find elsewhere.
Browsing through, it’s evident that the website design prioritizes functionality over aesthetics. With the massive collection of items, it’s a wonder how they still manage to add style to their pages. But overall, design-wise and strategy-wise, the site is a winner, the sales are more than enough proof.
Ranking second among its top ten competitors, Innocent has wonderfully combined beauty on its website with whimsicality. The company has a remarkable design on everything—product packaging, branding, and website design. Even their written content is endearing and engaging to read.
What they did admirably well to gather loyal fans and millions in sales is the way they speak to their audience. The conversational tone of voice in all their marketing efforts speak to the hearts of consumers, winning them over. Here’s an example of their product description.
These top-selling online store websites understand that good design is essential to success in the eCommerce business. Poorly designed graphics can damage your business as it will cost more and use a lot of your time and energy. This is the reason you must leave the website designing task to professionals who can do the job right. Design Doctor can help you create website designs for your online store that not only look good but encourage sales as well.