If you are a start-up company wanting to improve your branding, it is best to work with graphic design online services instead of a design agency. We have five reasons to convince you, and at the same time, we have a rundown of places where you can get these online services.
1. Graphic Design Online is Economical
One of the most obvious reasons why more people would rather get graphic design online is its cost implications. More often than not, the services online are cheaper than what traditional graphic design agencies offer. And if you are starting a business or a medium-sized enterprise, you naturally want to stretch your budget.
While investing in your business’s graphic design is always a good idea, paying for a significant amount is not the best decision. So if you can get the same quality of graphic design online services, then, of course, that’s a more appropriate solution.
Now, if you have a good eye for design and if you are knowledgeable about the principles, you can do it on your own. However, this should be your last resort and must be done with caution. DIY graphic design, while cost-efficient, could have its drawbacks which we will explain further in the latter section.
2. Fast Turnaround Time
Another reason why we recommend graphic design online is because of its efficiency. In most cases, you will work directly with the designer if you choose services online. Thus, you can send your requests and revisions right away.
The case is different when you choose an agency where they usually assign a team, including an account manager and graphic designers. Your request is coursed through these account managers, and it could take a lot of emails and communication before it reaches to the designer.
3. Unique Ideas
To stand out from the competition, your design should always be unique and fresh. And this is what you can get from graphic design online services. These designers are often exposed to different projects hence, giving them a wider and different perspective. Since they work on their own, they are used to playing with various graphic design ideas.
This is not saying that graphic designers in agencies do not have the same level of creativity. But often, they are confined with the design ideas of their superiors. Their approach is more conservative.
This is not saying that graphic designers in agencies do not have the same level of creativity. But oftentimes, they are confined with the design ideas by their superiors. Their approach is more conservative.
4. Several Graphic Design Options
When you buy a graphic design online, you have several options to choose from. Take, for example, the website Behance. You can check a graphic designer’s portfolio right away and choose one that fits your theme and brand requirements.
When you work with an agency, they already have a pool of graphic designers with an established design style. There is a possibility that their style is not what your brand needs.
5. No Locked-In Period
The last reason why it’s better to buy graphic design online is the absence of a contract with a locked-in period.
Don’t get us wrong as we still encourage you to have a formal agreement when using services online. This will serve as the protection for both the employer and the designer. However, most agencies require a contract wherein you are locked-in for a period of time. This could press a different set of issues in case you are not satisfied with their output, and would like to terminate the contract.
Where to Get Graphic Design Online
Now that you already see the benefits of buying graphic design online, the next question is – where can you get it?
There are different sources to get your graphic design online. It ranges from free DIY websites, freelancers platforms, and on-demand graphic design services. Allow us to explain each option below.
DIY Graphic Design Websites
As we’ve said, there are quite a handful of DIY graphic design websites perfect for those with a natural flair for creative work. The most popular sites for DIY graphic design are Canva and Stencil. But a quick Google search will provide you with more alternatives.
The good thing about using these platforms is that the features are easy to use. Most of the time, you just need to drag and drop the design elements, and you are good to go. They also have a decent number of templates to choose from.
However, you need to pay extra if you want to maximize and use all the features. Another drawback that we see when you use these graphic design websites is that you’re forced to work with templates. While these are good and professional-looking, several companies also use the same templates as well. In turn, your designs won’t be unique and professional.
In addition, there are technical aspects that only a professional designer understands. For example, are you aware of the right image size for social media posts? Will the same size work for billboards or small merchandise? These little things could affect your overall graphic design.
You can also hire freelance graphic designers from various websites like Upwork, Fiverr, and PeoplePerHour. Most of the time, they offer competitive fees which of course, a newcomer in the industry could take advantage of. But you should take this approach with a grain of salt.
If you hire a freelance graphic designer, you must do so with caution. Always check their portfolio, ask for references, and review their client feedback. Since freelance graphic designers are not associated with companies and big names, some of them tend to be unprofessional. Worst, they will fail to deliver.
Unlimited Graphic Design Services
And then we have unlimited graphic design services. This is the best option regardless of your business industry and size of operations.
When you choose a company that offers unlimited graphic design services like Design Doctor, you can have the best designs for a fraction of the cost. You just need to pay a subscription fee that starts at $349 per month. From there, you can request for unlimited designs and revisions. The best part is that you can pause your subscription whenever you want. This allows you to manage your finances even better.
Another great thing about these unlimited graphic design services is that they only work with professional graphic designers. It means they deliver quality and designs on-time, usually within 24 hours from the time of the request.
Using graphic design online services is a better alternative for design agencies for many reasons. But as always, you need to choose the right provider as you wouldn’t want your designs to be mediocre. After all, your graphic designs are a direct representative of your brand. Thus, it has to be perfect every single time.