A logo is a small image that does a big job. It is something that defines your brand and tells people who you are and what you’re all about. Some of the most famous logos we know are simple, but that doesn’t mean their creation had been a breeze. A logo design can do so many things for your business. It can convey a message of what your company does. It can build trust, as well as additional authority to your identity. With these in mind, you have to think carefully about having your logo designed by professionals, especially those who offer unlimited logo designs and revisions.
What Goes Into Creating a Logo
Different people create logos differently. Generally, the logo design process depends on who the logo designer is. You can have a $5 logo that would be the easiest way to go about it or hire a logo designer that can be expensive and time-consuming. But if you think about the benefits of having the right logo design, getting it right is more important than any other factor. Here are some of the essential steps to creating the best logo for your brand:
Understanding the Brand
The first step to creating a great logo design is by understanding what the brand is all about. The client and the logo designer will talk about what the brand represents and how they want to be seen by their prospects. A business owner should be able to tell what their unique selling proposition is, what they aim to achieve with their products, brand values and principles, to name a few.
Researching the Field
Understanding what the industry trends are helps the designer create a logo that’s appropriate for the brand. It also helps create a logo that’s uniquely yours, although it’s only natural that your logo may bear similarities with competition in the same field. For example, ever notice how logos in the medical or academic fields resemble each other?
Presenting Thumbnail Sketches
The logo designer then creates thumbnail sketches that the client will choose from or give input to. Brainstorming between the client and the designer is highly recommended in this step to get the right logo. The number of sketches varies, but about two or three is enough.
This is one of the most crucial step—revisions. With logo design being a complex job, the probability of getting it right the first time may be low. It could be a simple color change, but it can also be as extensive as a complete redesign.
Refining the Design
Have someone look at the agreed design and ask for feedback before finalizing it. Make sure that the feedback you have will help improve the design. Always have the brand values and beliefs in mind when refining the design.
Preparing the Final Deliverable
Once the business owner and the logo designer agree on a logo, it’s time to finalize it. If you don’t know what file types you’ll be needing, it’s always welcome to ask your designer what they are. Typically, these are what you’ll be needing:
- Vector files
- EPS/PDF files
- High-resolution raster files
- PNGs with transparent backgrounds
- You will also need your logo in black and white and monochrome
Importance of Logo Revisions
Logo designers aren’t mind readers, and some business owners aren’t articulate enough to describe what they truly want. Enter logo revisions; this is an integral part of the logo design process. It would be a rare occurrence that the initial logo design instantly matches what the company wants to project.
We can’t state the importance of a logo enough. Getting it right should be a priority. Thus, revisions are part and parcel of the logo design process. Revising the logo design until you feel confident about it is what will get you the most suitable design for your brand.
The High Cost of a Logo Design
Understanding the importance of logo design can sometimes make business owners think. Most of them believe that it is one of the most expensive digital assets they would need. This is the reason most of them would cut corners or try to make them on their own.
Every project is unique, but a ballpark estimate would be anywhere from $5 to $100,000. This all depends on the project, the skill of the designer, and their experience, among many other factors. Add to that, revisions also cost money; the more changes, the more you’ll be paying.
There is no average cost nor a set logo design price list anywhere in the world. There are also no set rules or guidelines that a logo designer can adhere to when it comes to design fees. But to give you an idea here is a list:
- Crowdsourcing – $5 – $4,000
- Online Logo Maker – $20 – $50
- (Beginner level) Freelancer – $100 – $1,000
- (Intermediate level) Freelancer – $1,000 – $5,000
- (Celebrity status) Freelancer – $5,000 – $15,000
- Design Agency – $5,000 – $50,000
- High-end Design Agency – $50,000 – $100,000
- Famous Designer: $100,000 – $1,000,000 or more
In addition to the cost of having your logo designed, there is also the need to have your whole brand identity designs. The options above can also provide you with brand identity designs, but that’s a different project altogether. This means that you have to pay for it separately.
Why Unlimited Graphic Design is the Best
But you don’t have to despair, especially if you’re a startup or small business owner. You have an option that would get you the best logo design without having to leave you out of pocket. The answer is unlimited logo graphic design.
Design Doctor is an unlimited graphic design service that allows you to submit logo design requests for a minimal fee. For as low as $329 a month, you can get as many logo designs and revisions as you want. We have a professional team of graphic designers that can help you create the logo of your dreams.
For one flat monthly rate, you can also have unlimited logo design revisions. We understand that revisions will help you get the best logo. That’s why, we won’t stop until you’re satisfied with your logo.